FITUR 2007 is the first grand tourism event on the yearly calendar for the international tourist industry. Over 5 intensive working days, from 31st January to 4th February, a comprehensive range of tourism businesses and destinations from around the world will be present in Madrid, which will become a veritable focal-point for Spanish and international tourism opportunities.

FITUR reinvents itself year after year, providing an Integral Promotional Service which generates fluid trade links among all participating actors of the tourist industry before, during and after the exhibition. In this respect, participating at FITUR should be part of the every exhibitor's Strategic Plan, one that is backed up by sufficient resources and completed with a number of commercial and marketing measures connected to the event. Participants should also take advantage of all the promotional tools that FITUR places at the disposal of exhibitors and trade visitors.

Success is Guaranteed
Multiply your results and commercial leads with all the Distribution Channel, and make the very most of your participation at this international trade forum for business development. You may rely on your support and dedication to attain your goals.

The competitive advantages that exhibitors and trade visitors derive from their participation at FITUR include the following: involvement in the latest tourism business developments, definition of strategies, professional promotion of destinations, implementation of focused marketing measures, rapid contact with distribution channels... in short, this fair is the favourite destination of all tourism professionals.

Coinciding with the fair's trade activity, FITUR also offers an added-value dimension by hosting the staging of a number of meetings, conferences, seminars and press conferences, where expert professionals analyze the present and future climate of the international tourism industry.

The confidence and loyalty that exhibitors from various different sectors have demonstrated towards FITUR, combined with the incorporation of new participants, ensure the most complete and comprehensive exhibition on international tourism opportunities.

More than 12,000 exhibiting companies, 150,000 trade participants and 65,000 visitors from the general public backup FITUR´s growing success.

WELCOME TO FITUR 2007
¡¡ THE BEST WAY TO DO BUSINESS!!

SALES
1.Initiate, maintain and secure sales processes with the entire distribution channel at FITUR.
2.Create an excellent data base of new contacts, which may end in sales.

TRADE CONTACTS
3. Arrange meetings with current and potential clients.
4. Exploit the distribution channel vertically, along with crossed sales.
5. Re-educate your clients regarding your products.
6. Present your new features and strategies, canvassing your clients' opinions.
7. Recover lost clients.

DISTRIBUTION CHANNEL
8. Identify and attract new partners and distributors from around the world.
9. Cater for and attend to current clients and suppliers.
10. Build and promote a certain image in order to facilitate future agreements.
11. Convince investors.
12. Develop new markets.

MARKET STUDIES
13. Test new products and services.
14. Test new marketing campaigns.
15. Test brand image and perceptions.

BRAND POSITIONING
16. Create and strengthen brand awareness.
17. Position and re-position brands.
18. Carry out demonstrations and presentations to clients.

MEDIA
19. Stay in the news by generating media coverage and presenting new features that will attract the media.
20. Establish and strengthen good relations with editors and journalists.

WHY VISIT FITUR
14 REASONS TO ATTEND FITUR 2007
1. To obtain all specialized trade information concerning the tourist market over a period of just 5 days and at a single venue.
2. To initiate, continue and conclude purchasing and order processes with the entire distribution channel present at FITUR.
3. To profit from interesting networking opportunities.
4. To arrange meetings with current and potential suppliers.
5. To strengthen trade relations with current suppliers.
6. To analyze and gain direct knowledge of the characteristics of the products/services of possible new suppliers.
7. To compare the characteristics of all specialized products directly
8. The trade fair constitutes the ideal setting in which to discover all the latest trends within the industry.
9. To re-educate your clients regarding your products.
10. To search for and discover new features, new technologies and new services.
11. The trade fair provides an opportunity of attending congresses, seminars and parallel events - unquestionable sources of information on industry evolution and trends.
12 .It is one of a company's key tools for projecting a given purchasing-power image.
13. To secure product/service distribution agreements.
14. To asess your possibilities of participating in the future as an exhibitor.